Digital Strategy is a practice of balancing the pros and cons of new technology with user’s expectations and ever intersecting touch points. Last year (2010) was touted as the “year of mobile,” and I would have to agree. Many companies and brands began to see the value of interacting with their customers and users on [...]
Jon Pederson – 12/22/2009 –
For years we have been working with our clients to normalize and centralize their data, and then study their organizational work-flow to understand how to best visualize and use that data for sales, marketing & opperations. The market has been hard pressed for good solutions in this area; most are too generic, or too niche [...]
Jon Pederson – 12/01/2009 –
The business perception of software has been very product centric due to release cycles and packaging – it comes once a year, in a box, on a shelf. The web began to change that for many companies as they saw how software could be developed, and improved upon while it was, and is being used. [...]
Jon Pederson – 09/15/2009 –
In an impromptu meeting this morning at Pondry, we began discussing how many companies still approach their marketing and communications as roles, isolated in individual silos. It’s like the age-old issue of product data being wrapped up in Operations when half it’s value is in selling the product to new customers, and the Sales team [...]
Allen Hartwig – 09/09/2009 –
It seems ten years ago companies were having the CMO’s nephew design their website; Before that it was the CEO’s son advising him on his next laptop purchase. The way of conducting business evolved and rather than seeking out experts, they deferred to those utilizing the new technology that they knew. Unfortunately, who they knew [...]
Jon Pederson – 07/17/2009 –
Don’t get distracted by peripheral offerings. Work with specialists because they have to be good at what they do; it’s their lifeline.
Garrett Moon – 04/20/2009 –
Continuing with the trend of cliché titles, I thought I’d discuss the use of pre developed tools, libraries and Content Management Systems or CMSs. Choosing which code to write from scratch and which bits to pull from already written projects can be quite the art.
Jon Pederson – 04/06/2009 –
Breaking the flow when you’re in the middle of getting stuff done is not only a nuisance at the time, but if it’s happening over and over it begins to drag down your morale, productivity begins to suffer as a result, and effects the bottom line quickly.