And Not Even Need To Plan Ahead
Often when considering your digital strategy it is focused around an order of priority: 1. Branding & Marketing, 2. Sales, 3. Customer Support, 4. Communications, 5. Operations, and after that there’s no time left in the day to address other things that may seem less important, but if unaddressed [...]
How To Ruin Your Reputation In 3 Days
Jon Pederson – 03/16/2010 – social, strategy
Social Media Connects Brands with Users
Jon Pederson – 08/31/2009 – business, social, strategy
More facts are in to answer what everyone is asking: do users really connect with brands via social media marketing? We rarely talk to anyone who would say they don’t need a digital strategy. The reason being? People know it’s working.
Case Study: Hewlett-Packard
Last fall HP embarked on a massive internal over-hall, focusing on digital strategy [...]