“Social Media Connects Brands with Users”

Jon Pederson by Jon Pederson 8.31.2009 care to comment?

Social Media Connects Brands with Users

More facts are in to answer what everyone is asking: do users really connect with brands via social media marketing? We rarely talk to anyone who would say they don’t need a digital strategy. The reason being? People know it’s working.

Case Study: Hewlett-Packard

Last fall HP embarked on a massive internal over-hall, focusing on digital strategy for their marketing base. While they are in the tech sector, and many could pass their initiatives off as industry convenience, the results we’re seeing are showing social media marketing to be overwhelmingly broad across many industries and cultures, and not something to be downplayed in importance.

Here’s a synopsis provided by AdAge on HP’s approach:

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