Digital Strategy is a practice of balancing the pros and cons of new technology with user’s expectations and ever intersecting touch points. Last year (2010) was touted as the “year of mobile,” and I would have to agree. Many companies and brands began to see the value of interacting with their customers and users on [...]
Jon Pederson – 05/06/2010
Every SEO consultant will give their own opinion on what the most optimal URL structure is. This is a topic to never consider closed, as search engines continually refine and improve their algorithms to attempt providing the most relevant and valuable content to people.
Google more than likely follows their own best practices, so let’s look [...]
Jon Pederson – 12/22/2009 –
For years we have been working with our clients to normalize and centralize their data, and then study their organizational work-flow to understand how to best visualize and use that data for sales, marketing & opperations. The market has been hard pressed for good solutions in this area; most are too generic, or too niche [...]
Jon Pederson – 12/01/2009 –
The business perception of software has been very product centric due to release cycles and packaging – it comes once a year, in a box, on a shelf. The web began to change that for many companies as they saw how software could be developed, and improved upon while it was, and is being used. [...]
Jon Pederson – 09/15/2009 –
In an impromptu meeting this morning at Pondry, we began discussing how many companies still approach their marketing and communications as roles, isolated in individual silos. It’s like the age-old issue of product data being wrapped up in Operations when half it’s value is in selling the product to new customers, and the Sales team [...]
Jon Pederson – 07/17/2009 –
Don’t get distracted by peripheral offerings. Work with specialists because they have to be good at what they do; it’s their lifeline.
Jon Pederson – 05/12/2009 –
Last summer one of my dining room chairs had a leg break off, half way down (a very odd location), but it looked like it was just a weak spot in the wood. Because it happened under normal use I felt I could go to the manufacture with a clear conscience and