Pondry’s Authors

Jon Pederson Jon Pederson, Senior Strategist, and CEO

Dissecting Google’s Own URLs

Jon Pederson – 05/06/2010

Every SEO consultant will give their own opinion on what the most optimal URL structure is. This is a topic to never consider closed, as search engines continually refine and improve their algorithms to attempt providing the most relevant and valuable content to people.
Google more than likely follows their own best practices, so let’s look [...]

How To Ruin Your Reputation In 3 Days

Jon Pederson – 03/16/2010 – ,

And Not Even Need To Plan Ahead
Often when considering your digital strategy it is focused around an order of priority: 1. Branding & Marketing, 2. Sales, 3. Customer Support, 4. Communications, 5. Operations, and after that there’s no time left in the day to address other things that may seem less important, but if unaddressed [...]

Business Intelligence Applications

Jon Pederson – 12/22/2009 – ,

For years we have been working with our clients to normalize and centralize their data, and then study their organizational work-flow to understand how to best visualize and use that data for sales, marketing & opperations. The market has been hard pressed for good solutions in this area; most are too generic, or too niche [...]

Creating Digital Assets

Jon Pederson – 12/01/2009 – , ,

The business perception of software has been very product centric due to release cycles and packaging – it comes once a year, in a box, on a shelf. The web began to change that for many companies as they saw how software could be developed, and improved upon while it was, and is being used. [...]

Pondry MacBook Air Twitter Giveaway For Brand My BMW

Jon Pederson – 09/16/2009

Mention @BrandMyBMW
For a chance to win a MacBook Air
We want to see a BMW get destroyed over at the Brand My BMW, so we are entering anyone who tweets about it into a drawing to win a MacBook Air. Here is what you need to do to:

Follow @pondry and @brandmybmw on Twitter.
Tweet about BrandMyBMW [...]

Digital Strategy and Silos Don’t Mix

Jon Pederson – 09/15/2009 – ,

In an impromptu meeting this morning at Pondry, we began discussing how many companies still approach their marketing and communications as roles, isolated in individual silos. It’s like the age-old issue of product data being wrapped up in Operations when half it’s value is in selling the product to new customers, and the Sales team [...]

Social Media Connects Brands with Users

Jon Pederson – 08/31/2009 – , ,

More facts are in to answer what everyone is asking: do users really connect with brands via social media marketing? We rarely talk to anyone who would say they don’t need a digital strategy. The reason being? People know it’s working.
Case Study: Hewlett-Packard
Last fall HP embarked on a massive internal over-hall, focusing on digital strategy [...]

SEO, SEM, SMO & SML (So Much Lingo) Choose Wisely

Jon Pederson – 07/17/2009 – ,

Don’t get distracted by peripheral offerings. Work with specialists because they have to be good at what they do; it’s their lifeline.

Escalate, Only If Absolutely Necessary

Jon Pederson – 05/12/2009 –

Last summer one of my dining room chairs had a leg break off, half way down (a very odd location), but it looked like it was just a weak spot in the wood. Because it happened under normal use I felt I could go to the manufacture with a clear conscience and

Hybrid Web Applications

Jon Pederson – 04/06/2009 – ,

Breaking the flow when you’re in the middle of getting stuff done is not only a nuisance at the time, but if it’s happening over and over it begins to drag down your morale, productivity begins to suffer as a result, and effects the bottom line quickly.