“Brand Bombardment”

Allen Hartwig by Allen Hartwig 9.30.2009 care to comment?

Brand Bombardment

Brands are blasted into our lives every day. We see billboards, commercials, magazine ads, web ads, spam, etc and we identity it quickly and appropriately file it in our brains. However, brand bombardment is much more omni-present than our conscious may realize.

Below is an episode of the Jay Leno Show boiled down to just his mentioning of brand names. The result checks in at just over 2 and a half minutes!

Are you aware of how often you are being influenced? Is your brand omni-present in consumers’ lives? Ad campaigns aren’t enough. Cultural absorption is required to make an impact.

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